The Genuine Joe brand launched over 10 years ago to help customers fill gaps with products like towel, tissue and can liners. It provides a value-priced alternative to branded products without compromising on quality. Since then, Genuine Joe has expanded to over 600 stock keeping units (SKUs) in 20+ categories, becoming one of S.P. Richard’s fastest growing brandsShop All Genuine Joe ProductsVisit Genuine Joe Website